Roanoke's students are fortunate to have many opportunities for realistic business experiences. Student Managed Fund A class where students are in charge of investing and managing a half million dollars in the stock market. Unlike mock portfolios, you will gain valuable financial experience by researching stocks, managing a portfolio and taking risks while working with real money.
The Innovation Challenge A unique summer program that joins sixteen students from diverse backgrounds and experiences to develop a comprehensive business plan for a new product innovation. Students will research the patent/intellectual property process, organizational structure, production, marketing, financial aspects, funding, product design and possible exit strategies. Brand management and promotion management simulations Allows students to see real marketing techniques in action. Students will gain understanding and practice in the development of an advertising campaign, the use of promotional tools and much more. Real-life cases in marketing research This allowd a group of students to go into an actual company and perform all the tools of marketing research. Students write a proposal and report, conduct quality surveys and use database knowledge to analyze data. They form opinions about marketing issues and suggest improvements based on their findings. Internships Many students expand their knowledge and skill sets through internship experiences off campus. Summer Scholars The Summer Scholars Program at Roanoke College is a grant program that enables qualified students to conduct intensive, independent research for eight to twelve weeks during the summer. May Term May Term is approximately a three week period during which students can participate in a wide array of Intensive Learning opportunities, including travel courses as well as on-campus courses. Independent Studies & Independent Research Independent studies provide students with a practical application of their particular majors or more specialized study in a particular area. Study Abroad Roanoke College offers many study abroad programs that allow students to earn academic credit while outside the United States. "The Student Managed Fund is a great addition to the business department. Many colleges and universities have something similar in the form of a "mock" portfolio, but Roanoke College is unique in that we are using real money." - Keith Petrus '06, Student Fund Manager Printer-friendly version E-mail this page
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